WoW — Worlds of Words | IDENTITY 2024

Born with the support of Fondazione Compagnia di San Paolo, IDENTITY is a new initiative that consists of a three-year programme of enhancement of the identifying characteristics of the fair, which for each edition will offer in-depth focal points to shed light on the strategic lines that have contributed, across 31 years of history, to the present positioning of Artissima in the art world. In 2023, the first focus was on the New Entries section, set aside for rising international galleries, emphasizing the value of the fair’s intensive talent scouting.

In 2024, the project WoW – Worlds of Words was presented, focusing on the world of Italian and international magazines and publishing projects, which the fair has always spotlighted as fundamental voices in the process of creation of a narrative on contemporary art, capable of reflecting the transformations in progress and shaping the cultural enterprises of reference. The initiative underscored one of the identifying factors that makes the fair a hub of detection and monitoring of new cultural territories and outlooks.

WoW narrated the present world of publishing, which is increasingly projected towards hybridization, interdisciplinary studies, relationships and – at the same time – the creative power of words, demonstrating how they can not only describe but also generate scenarios that did not exist previously.

WoW brought into the fair a wide, variegated selection of international magazines and projects, to enliven the debate by building new perspectives for reflection, addressing the entire audience of the fair: from gallerists to collectors, professionals in related worlds and art lovers in general.

The space for the publishing sector has been transformed and enhanced thanks to the precious contribution of Dott. Gallina and the innovation of the company’s polycarbonate panels.