Workshop on the relationship between business, art and innovation. Starting with the book published by Marsilio Arte, “Il Segno dell’Arte nelle Imprese”, the speakers will take an in-depth look at the importance of companies promoting the collection of modern and contemporary art, thus highlighting their dedication to supporting artistic creation and embracing their role as true cultural promoters.

Mediator: Luigi Cerutti, CEO Umberto Allemandi Publishing House | Il Giornale dell’Arte

Speakers:  Francesca Lavazza, Board Member Lavazza Group and President of Castello di Rivoli Museo d’Arte Contemporanea; Patrizia Sandretto Re Rebaudengo, President, Fondazione Sandretto Re Rebaudengo; Sabrina Bianchi, Head of Heritage and Corporate Collection BPER Banca; Cristina Fresia, ​​CEO – Chief Executive Officer Fresia Alluminio spa;  Ilaria Bonacossa, Director Palazzo Ducale Genova; Claudio Marenzi, President Herno – Montura;

Language: Italian