For an art fair like Artissima, it is important to include a healthy dose of both newcomers and seasoned players alike. After the breakthrough years, the challenge for seasoned players is to keep up with the level of presentation that the public has come to expect, whilst, of course, also keeping things fresh, interesting, and in some ways, unpredictable.
For an art fair like Artissima, it is important to include a healthy dose of both newcomers and seasoned players alike. The fair’s Main Section is dedicated to established galleries who have consistently presented a keen eye for quality. After the breakthrough years, the challenge for these players is to keep up with the level of presentation that the public has come to expect, whilst, of course, also keeping things fresh, interesting, and in some ways, unpredictable. A surefire way to do all that is by introducing a new partner. Chert – or, ChertLüdde, we should say – has done just that, and is taking the opportunity to present its new management for the first time at Artissima. Jennifer Chert and Florian Lüdde were kind enough to share this news and answer some questions for us, below.
Chert has been coming to Artissima every year since 2008, which means that you’re definitely in a position to tell us: how has the fair changed over the years? And what are your expectations for this year’s edition?
The fair has changed across four different directors with very different approaches. At the same time, our gallery has been changing and growing a lot. The reason why we have continued to come back to Turin is the close exchange with curators and institutions and, of course, the Italian collections we are close with.
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Maria Martens Serrano
