Artissima presents its new visual identity, reflecting the theme of this 31st edition: The Era of Daydreaming, focusing on daydreaming as a central manifestation of spontaneous thought and a catalyst for future-oriented creation.

In the words of Luigi Fassi

“In an era of incessant connections and limitless external stimuli, a fascinating rediscovery is taking place: the inestimable value of impromptu thinking and daydreaming. Wakeful dreaming has immense creative potential, employed primarily by artists to break down the barriers of what is known and predictable, to blaze new trails in the exploration of our time. This year, Artissima invites you to listen to your reveries, summoning a community of daydreamers, of artists and those who accompany their work, in a thrilling voyage of discovery of the unlimited potential of the human mind”.

The new visual identity

The development of the new visual identity of Artissima 2024, created for the seventh year by the Turin-based studio Fionda, centres on this concept. A dynamic and fragmented narrative that relies on a set of everyday images, day and night, treated as frames of a film to elucidate our lives and the pathways traced by daydreams in real time.

“In any moment of the day, without warning, from a crack in our unconscious a visual shudder bursts forth – says Roberto Maria Clemente, creative director of Fionda – like a spasm of pleasure, in a crescendo that imprints and outlines our immediate future. The daydream unfolds through sequential images, details of movements and actions, plastic and often counter-gravitational gestures, in a suspension crystallized between reality and fantasy. This suspension is visually conveyed by a clock that indicates a random time, to celebrate the uniqueness of everyday life and our ability to transform it.”

So get ready to daydream together with Artissima!
Discover the complete list of the exhibitors at www.artissima.art and continue to follow us for upcoming previews.