In 2018 Artissima and Juventus announced their collaboration with the launch of Artissima Junior, the new project for young visitors to the fair who have been involved in an immersive, participatory artistic experience. Artissima and Juventus, in the conviction that artistic creation can reinforce the emotional sensitivity and relational awareness of children, invited young visitors to take part in a process of teamwork and sharing. Artissima Junior offered kids the chance to take part in the creative process of a work of art, helping them to understand how contemporary art can transform everyday life and the world in which we live.