Cactus Magazine has always worked on new visual languages through all sorts of techniques; photography, graphic design, video, CGI, VR, Sound design. The only feature that has always guided this research was to seek for a photorealistic result that could ensure a sophisticated and luxurious feeling to the final outcome. In the past 4 years Cactus Magazine has been exploring the CGI technique and always tried to emulate the classic photographic style applied in the 3D realm. This had been done by the means of lights, textures, modeling and also camera techniques. After doing a lot of CGI work we got interested in merging the IRL world in a seamless way with the CGI world. Using XR techniques or VFX. But always looking to have a perfect photorealistic result. With the emergence of Ai powered software for image generating, creating HD images of almost everything seems to be everyone’s finger tip. Nowadays people consume more CGI imagery than IRL imagery, just think of Instagram filters. Specifically, the work that has been done with Valentino is work with the CGI and emulate a IRL photoshoot. Today the frontier between real and fake imagery is very blurred and this is where we want to dive in. We want to look for the ambiguity of interpretation, for the award feeling, for the grey area.

Speakers:  Luca Smorgon, founder e Creative Director Cactus magazine and Simone Rossi, Editor Cactus magazine

Language: italian

Talking Magazines by @Jaguar – Daydreaming with words is a project promoted by Jaguar and curated by Reading Room as part of WoW – Worlds of Words powered by Fondazione Compagnia di Sanpaolo